Work From What You Know

Steven Selikoff
Devin Miller
The Inventive Journey Podcast for Entrepreneurs
2/22/2021

Work from what you know. And that is going to give you your edge over everyone else. As Jack Trout says, "differentiate or die." You need to have your product be unique. What sets it apart? If you start with your knowledge, you're different. Everyone is unique, so build that into your product. What do you do that is unique? What is it that sets you apart? Do that for your product. Don't stop there; always put it in front of the customer for feedback. Get it in front of your customers, get feedback and see what they say. When you follow that rule you will have a product that is unique, differentiated, and that customers want.

The Inventive Journey

Starting and growing a business is a journey. On The Inventive Journey, your host, Devin Miller walks with startups along their different journeys startups take to success (or failure). You also get to hear from featured guests, such as venture firms and angel investors, that provide insight on the paths to a successful inventive journey.