It is no more news that every entrepreneur must have a thorough idea of the sort of brand name their business needs before they start searching for it. But what if you don't know where to start? What if you can't come up with a catchy name? Or maybe you're having trouble igniting your creativity?
We understand how difficult naming can be for new entrepreneurs, so we put together this easy naming guide based on what we've learned through providing company names for over 35,000 entrepreneurs.
Let's get started.
Three Important Steps in Choosing the Best Business Name
Recognize Your Company's Brand
The most important part of your brand is its name. Recognizing your brand is therefore unavoidable when naming your organization. Your brand embodies how you want your business to be seen by customers.
Consider the consulting firm Accenture. What emotions do you feel when you hear or see its name? For starters, it boasts a smooth, sophisticated, and high-end tone. And for one of the world's premier consulting firms, this works quite well.
A normal digital gadget, such as the Alexa or iPhone, would not be named in the same manner because the name won’t be appropriate for their identity or what they are seeking to achieve.
Consider Diverse Name Ideas
Here comes the exciting part! Gather your group (if you have one at this point), get some markers, notes, and a whiteboard, and let your imagination run wild! Remember, the brainstorming stage does not involve analysis. You do not need to assess names right now. Simply switch on your creative channels and let your imagination loose.
Don't be scared to jot down bad names. In fact, we strongly advise you to gather a list of names that make you uncomfortable. Who knows what you will be able to make out of them? Here are some easy tools to help you with naming:
Furthermore, involving people of different ages in your brainstorming process is critical because they have different perspectives on creative vs. traditional names. This would allow you to evaluate their distinct points of view.
Winding up with 200 potential names at the end of the brainstorming session is a good thing because it'll give you enough options to pick from.
Verify Your Names
We all wish that your top choice from the options presented is the perfect business name for you! But before you can cheer, your shortlisted names must first pass a few crucial exams. The validation procedure will assist you in determining whether your preferred business name(s) are practical and available.
So, ensure you obtain:
Brand names can increase sales and financial performance for your company, making them the game changers you need to outperform your competition. Choosing a brand name that is synonymous with your company's identity remains a fantastic way to draw the interest of your target clients.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
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