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Utility patents are treated as the Holy Grail for protecting your invention. 

However, often the look, feel, and aesthetics of your product is the main differentiating feature of your product that helps you attract customers.

Utility

When people talk about patents, they typically talk about utility patents. Utility patents protect the functionality and utility of your invention. Utility patents are treated as the Holy Grail for protecting your invention.

Look and feel

However, often the look, feel, and aesthetics of your product is the main differentiating feature of your product that helps you attract customers. This is where design patents come in. Design patents protect you from competitors knocking off the look, feel, and aesthetics of your product.

Handbag

One great example of a valuable design patent for a handbag is U.S. Design Patent No. 765,398. This handbag has a unique design to it. Now suppose that a social media influencer started raving about this handbag and everyone started wanting it. The next day, China would start offering knockoffs to every street corner hustler in the business. A utility patent would not stop the knockoffs, but a design patent would. With a design patent, you can stop China from importing the knockoffs into the U.S.

Protected

Often times, utility patents and design patents go hand and glove to protect your invention, so make sure to explore both options with your patent attorney. That way, when your product gets featured by the next up and coming influencer, you will be ready to protect it..

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