Why Are Trademarks Important?

A trademark allows a business to protect its brand (the business's name/product names/logos) from use by others and prevents unfair competition. 

A trademark also helps consumers identify a product or a brand with a certain company to prevent confusion. The brand identity help consumers identify goods and services with a given standard of quality or reputation.

Trademarks define a source of products, such as a manufacturer or a seller. While it is not required by law, it is recommended to register the name of your business and products with trademarks. In the event that another business tries to use the same or similar name, you will have legal recourse to stop it.

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